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As more people shop online, businesses are embracing conversational commerce solutions to connect with customers through chat or voice assistance. In Southeast Asia, 70 million more people have become digital consumers since the start of the COVID-19 pandemic, with nearly 50 per cent of holiday shoppers more likely to buy if they can message with a business. Businesses like Bihu Collection and Alyn Tapis have seen success using WhatsApp for customer communication, leading to increased sales conversion rates and international reach. Overall, conversational commerce helps businesses communicate at scale, simplify the purchase journey, and ultimately drive sales.
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