How Nigerians reinvented an Italian tinned tomato brand | Features

In Lagos’s bustling markets, the term “derica” refers to a unit of measurement for food, derived from the once-popular De Rica tomato paste brand, now largely absent due to a 2017 import ban. Despite its decline, many vendors and consumers still associate the tin cans with quality, reflecting a deep-seated nostalgia for the brand’s past prominence in Nigerian cuisine.