Making a living as a musician is challenging, with only 0.2% achieving success globally while 90.7% remain undiscovered. The music industry has been stagnant for years, but blockchain technology offers hope for the future. Streaming services have become crucial for musicians’ income, yet they underpay creators, leading to the emergence of blockchain-based platforms that pay more fairly. Overall, the future of music lies in independent ownership rights and community engagement to build a loyal fanbase.
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Women to Watch 2024: Ava Lee, Society | Analysis
Ava Lee, a seasoned advertising professional, has spearheaded the success of Society in Hong Kong since its inception in 2017, securing major clients like Pizza Hut and BMW and earning accolades like "The Best Newcomers" and "Integrated Agency of the Year." Through innovative media planning strategies and a focus on fostering a transparent and inclusive agency culture, Lee has driven sustained business growth and high levels of employee satisfaction, while also championing community engagement initiatives...
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