‘People said it was impossible but our Holy Moly dips are now selling millions’

Holy Moly: Innovating the Dips Market

Co-founded by childhood friends Tom Walker and Gaz Booth, Holy Moly has emerged as a significant player in the UK fresh dips market since 2017, driven by their personal experiences with subpar supermarket guacamole. With a target of £30 million in sales by 2028, the brand has expanded from two products to twenty, utilizing a sustainable supply chain that includes high-pressure processing and international sourcing to ensure quality and minimize waste. Despite initial challenges and industry skepticism, Walker and Booth’s consumer-focused approach and adaptability have been crucial to their success.