Hobsons Pledge Herald ad deemed ‘misleading’, breached Advertising Standards Code

The New Zealand Herald’s front-page advertisement from Hobson’s Pledge on 7 August was ruled to breach the Advertising Standards Code by the Advertising Standards Complaints Board, receiving 672 complaints. The board found three claims in the ad to be misleading and emphasized the importance of factual accuracy in advocacy advertising, prompting NZME to revise its advocacy advertising policy in response to the ASA’s decision.

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