The New Zealand Herald’s front-page advertisement from Hobson’s Pledge on 7 August was ruled to breach the Advertising Standards Code by the Advertising Standards Complaints Board, receiving 672 complaints. The board found three claims in the ad to be misleading and emphasized the importance of factual accuracy in advocacy advertising, prompting NZME to revise its advocacy advertising policy in response to the ASA’s decision.
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Black Friday sales: Buyer beware
Anna Hall was shocked to find that an oven she had been eyeing at Smith City was now priced higher during Black Friday sales, going from $2399 to $2719.20 with an alleged RRP of over $3000. Consumer NZ warned about misleading pricing tactics during sales events like Black Friday, emphasizing the importance of genuine discounts and time-limited offers. Retail experts noted that retailers may offer more aggressive sales due to tough market conditions, potentially leading...
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