British Columbia cities are playfully competing to claim Hudson Williams, star of the gay hockey series Heated Rivalry, as their own, leveraging his connections to Kelowna, Kamloops, Vancouver, and New Westminster. Tourism bodies have engaged in social media antics, with Vancouver asserting it as Williams’ home, while Kamloops touted his birthplace before retracting it. The friendly rivalry has resulted in a travel guide promoting B.C. tourism and highlighting local sites significant to Williams. As he prepares to be a torchbearer at the Milan Cortina Games, the competition over his hometown status continues to escalate.
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