The great marcomms wrap-up of 2024 showcased industry transformations, from Twitter’s rebranding to T-Swift’s marketing prowess and Paris enticing brands for the Olympics. AI advancements and TikTok’s influence on Gen Z were prominent, while Jaguar’s struggles highlighted the need for modernization. Across APAC, campaigns shone brightly, setting the stage for a new year of creativity and innovation in marketing.
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Stressed US aviation system draws focus as investigators search for clues in deadly crash
Investigators and aviation experts are working overtime to determine the cause of a deadly mid-air collision between a commercial jet and a military helicopter over Washington, with attention on human error and pilot visibility. US aviation system stress, long hours, and staff shortages are under scrutiny following the deadliest air disaster in over two decades. The focus is on the safety of flying in the US, as black boxes from American Eagle flight 5342 are...
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