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Blockchain technology’s environmental sustainability concerns are being addressed by organizations through eco-friendly solutions, as explained by Bernhard Kronfellner of BCG in an interview with e27. He emphasizes using blockchain to incentivize sustainable behavior, citing the example of VeChain’s VeBetterDAO platform rewarding eco-friendly actions like using reusable cups. Despite challenges in user experience and partnership opportunities, startups can leverage blockchain to promote sustainability through daily actions and partnerships with big brands.
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