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Greece files lawsuit against Adidas over drone shoe ‘kicking’ Acropolis light show

17 May 2025
in UK
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Greece files lawsuit against Adidas over drone shoe ‘kicking’ Acropolis light show
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Greece has filed a lawsuit against Adidas following a drone light show that promoted the brand using the Acropolis as a backdrop, which the Culture Minister, Lina Mendoni, deemed a violation of archaeological protection laws. The display featured illuminated drones forming the Adidas logo and a sports shoe, prompting concerns over the commercial use of the historic site without proper approval from the Culture Ministry. While Adidas claims all required permits were obtained, the incident has raised questions about the administration’s oversight and the contrasting treatment of commercial versus artistic requests for the site.

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Tags: AcropolisAdidasAthensDroneFilesGreeceKickingLawsuitlightNewsshoeshowworld
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