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At Kettl Tea in Los Angeles, the exponential rise in matcha’s popularity, fueled by social media, has led to a significant shortage, with most of their 25 matcha varieties out of stock. In Japan, producers like Masahiro Okutomi struggle to meet demand due to the intensive cultivation process, while tariffs threaten to further complicate the market dynamics.
Explain It To Me Like I’m 5: At a trendy matcha cafe in Los Angeles, there’s a big demand for the delicious green tea, but they’re having trouble keeping it in stock because so many people want it!
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