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We Are Social has appointed Toby Southgate as its global group chief executive officer, succeeding co-founder Nathan McDonald. Southgate, who previously led Forsman & Bodenfors, aims to drive growth and creative work for clients such as Samsung, Amazon Music, and Adidas across four continents with a team of 1,200 people. His experience in multinational agencies and focus on prioritizing people’s well-being are expected to propel We Are Social into its next phase of evolution and success.
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