Deric Wong, with extensive agency experience in media, joins EternityX as chief business officer global, focusing on expanding business in China and worldwide, targeting outbound travelers and emerging markets. EternityX CEO Charlene Ree highlights the synergy between EternityX and Wong’s consulting practice, DJM Consulting, which will continue to operate as an affiliate while Wong leads EternityX’s growth and global expansion efforts, leveraging his expertise in managing multiple offices and brands.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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