Food trends on TikTok and Instagram rely on visually appealing thumbnails to capture users’ attention, with close-up shots of creators eating and making eye contact being a major influence. This trend of intimacy while eating stems from the South Korean mukbang trend of the early 2010s, creating a sense of connection and authenticity with viewers. Viewers are drawn to these videos for the parasocial relationship they offer, allowing them to experience the sensory aspects of food vicariously and manage cravings, while also providing ASMR-like experiences with the sounds of chewing.
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Huge changes to mortgages for first-time buyers set to be unveiled today
Chancellor Rachel Reeves is set to announce new mortgage reforms aimed at helping first-time buyers, including increased affordability options allowing loans at 4.5 times income and lower salary thresholds for specific mortgage programs. Additionally, a government-backed mortgage guarantee scheme will encourage banks to offer riskier loans, with plans to review lending rules to recognize rent records as proof of repayment capability. Explain It To Me Like I'm 5: The government is making it easier for...
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