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Fletcher Living has introduced ‘Pick a Patch’, a interactive game created by Plato, to help Kiwis find their ideal neighborhood based on their lifestyle preferences. Players customize their choices, such as family members, regions, and hobbies, to create an animated scene reflecting their dream lifestyle. The game, accessible on desktop and mobile devices, captures first party data while ensuring user data protection and a seamless user experience, aligning with Fletcher Living’s digital marketing strategy to build valuable customer relationships.
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