Mark Anderson, former MD of Cheil Australia, introduced a seven-hour AI-powered creative sprint at Five by Five’s Australian operations, delivering fully fleshed campaign concepts in a day. The model combines AI speed with human creativity, catering to agile marketers and brands hungry for innovation. While facing limitations for global brands, the sprint offers cost-efficient idea generation and accelerated decision-making, positioning it as a creative alternative to traditional workflows in the industry.
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Commentary: What podcasts did – and didn’t – do in GE2025
Read a summary of this article on FAST.HONG KONG: When Prime Minister Lawrence Wong appeared on Plan B in December 2024, it marked a quiet turning point in Singapore’s political communication. In a free-flowing chat, he spoke about redefining success, minority inclusion, entrepreneurship and Singapore’s humanitarian stance on Palestine.Weeks later, he joined The Daily Ketchup, reflecting on his journey into politics, how he became prime minister and his vision for Singapore’s future, peppered with questions...
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