Firefighters are currently battling a blaze on a Maersk chartered ship off the coast of India. The fire broke out in the cargo hold of the vessel, prompting a swift response from emergency crews. The cause of the fire is still under investigation as firefighters work tirelessly to bring the blaze under control.
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M&C Saatchi reveals AI tool that measures brands’ ‘cultural power’ | News
M&C Saatchi has introduced an AI-powered diagnostic tool, the Cultural Power Index, to assess brands' cultural impact in real time by analyzing data signals. This tool helps brands understand their cultural relevance, track shifts in perception, and enhance their "cultural power". Along with a global rebrand under the "Cultural Power" banner, the agency has revamped its visual identity, website, and integrated operating model to emphasize creativity as a driver of brand growth. Full Article
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