Two major producers of plant-based meat, Beyond Meat and Impossible Foods, are pitching their ultraprocessed products as healthy and delicious, despite current scrutiny on processed foods. Both companies have reformulated products to reduce saturated fat and sodium, and have received endorsements from health associations. While plant-based meat is processed, experts argue it is healthier than animal meat, with lower saturated fat and no antibiotics. The companies are working to change consumer perceptions and increase sales, although challenges remain in a competitive market with high costs and skepticism about the products’ environmental benefits.
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