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Home World Asia Pacific

Exclusive | ‘Super March’ good for Hong Kong as focus turns to quality: tourism minister

27 March 2025
in Asia Pacific
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Exclusive | ‘Super March’ good for Hong Kong as focus turns to quality: tourism minister
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Hong Kong’s “Super March” campaign, focusing on sports, arts, and tourism, has successfully increased tourist arrivals, with an emphasis on quality experiences over quantity, according to Secretary for Culture, Sports, and Tourism Rosanna Law Shuk-pui. The city plans to leverage its pristine coastline and islands to attract quality tourists, while also negotiating investments in coastline projects at Victoria Harbour. Other strategies include hosting mega-events at Kai Tak Sports Park and using the campaign to draw long-haul visitors and elevate Hong Kong’s global status as a premier destination, emphasizing the importance of maintaining a balance between visitor numbers and guest experience.

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Tags: ExclusiveFocusgoodHongKongMarchMinisterqualitySuperTourismturns
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