Next week, the most significant antitrust trial of the century is set to begin on 9 September, as Google faces accusations from the US Department of Justice of abusing its dominance in digital advertising technology. The outcome of this legal battle could potentially reshape the digital advertising landscape by addressing claims of anti-competitive behavior and market manipulation by the tech giant. As the trial approaches, the focus will be on whether Google has unfairly hindered competition in the digital advertising industry, with the potential to have far-reaching implications for the future of the market.
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