In 2024, farmers faced challenges like soaring input costs and subdued returns, with dairy farmers faring better than sheep farmers. Despite the tough year, NZ farmers showed resilience and optimism for the upcoming year, with a record milk price predicted for dairy farmers and signs of improvement in the red meat sector. Recent policy announcements and increased farmer confidence suggest a brighter outlook for 2025, bringing hope for a more favorable year ahead.
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Bluebird shares the love with campaign inspired by penguin pebbling ritual
Bluebird's latest campaign is inspired by the pebbling rituals of Adélie penguins, with the brand reimagining this gesture to celebrate Kiwis sharing their favorite snack. The campaign includes a 30" film featuring penguins and a human couple emulating the act of 'pebbling' with Bluebird chips, supported by digital media and social channels. Special agency led the creative production, highlighting the brand's long history of sharing joy and marking their first campaign for Bluebird after winning...
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