George Patten has been appointed as head of Asia Pacific for ECI Media Management and Media Marketing Compliance (MMC), overseeing their joint expansion efforts in the region. MMC specializes in conducting audits for advertisers worldwide to ensure financial transparency in the marketing supply chain, while ECI Media Management focuses on media performance audits, pitch management, and KPI-setting in adherence to strict guidelines.
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New technology that’s challenging the status quo in medicine
In the field of medicine, transforming practice is a perpetual challenge due to the long study period for specialization, which can lead to entrenched habits. However, embracing new technologies like AI can enhance diagnostic accuracy and efficiency, allowing doctors to focus more on patient care. A tech company developed an AI platform to automate echocardiogram readings, improving clinical decision-making and inclusivity by considering diverse factors. This innovation highlights the potential for technology to enhance medical...
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