Duolingo shares surged by nearly 7% as Mandarin learners on the app spiked by 216% compared to last year, surpassing the growth in Spanish learners by 40%. The increase in users was largely attributed to the popularity of Chinese social media app RedNote, which has become the No. 1 free app on the Apple app store amidst concerns about the future of TikTok in the U.S. and a potential ban. Despite the uncertainty, Duolingo remains proactive in its marketing efforts, with an active presence on RedNote to capitalize on the growing interest in Mandarin language learning.
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