Duolingo co-founder and CEO Luis von Ahn announced an “AI-first” strategy via an all-hands email, indicating a gradual reduction in contractor roles for tasks that AI can automate. This shift involves rethinking work processes, including changes in hiring and performance reviews, while emphasizing that the goal is to alleviate repetitive tasks for employees, allowing them to focus on creative work. Von Ahn stated that AI is essential for scaling content creation to reach more learners efficiently, aligning with the company’s mission.