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Alcohol consumption among Gen Z is increasing globally, with a notable rise in Canada from 56% in spring 2023 to 69% in spring 2025, according to IWSR. This trend contrasts previous studies suggesting Gen Z abstained more, as rising disposable incomes and a growing number reaching legal drinking age contribute to increased participation in drinking, with similar trends observed in the U.S., U.K., India, and Australia.
Explain It To Me Like I’m 5: A new study shows that more young people, called Gen Z, are drinking alcohol now than before, even though earlier studies suggested they were drinking less.
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