During the Super Bowl 2026, Lucasfilm debuted a 30-second parody spot for The Mandalorian & Grogu, directed by Jon Favreau, which drew mixed reactions due to its humorous, nostalgic approach reminiscent of classic Budweiser ads. Marketing lead Ryan Stankevich explained the aim was to engage a broad audience and connect emotionally with fans, especially through Grogu’s popularity. However, the teaser raised confusion about the film’s theatrical appeal, especially following a less successful Season 3. Set to release on May 22, 2026, the film’s success may rely on its family-friendly appeal amidst ongoing fan skepticism.
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