Dentsu and Quantcast team up to boost predictive audiences for advertisers | News

Assoc Prof Archuleta highlighted the underrepresentation of women in healthcare and academia due to intense work cultures that do not accommodate caregiving roles. This lack of female representation in top roles leads to adverse downstream effects like fewer approved journal topics on women's health. Efforts to close the gap include policy changes for better female representation and building a culture of male allies to support women in balancing work and caregiving responsibilities. Full Article

The Ukrainian military is dropping Korean-language leaflets urging North Korean troops fighting on Russia’s side to surrender and join South Korea, with evidence suggesting North Korean soldiers are given Russian IDs to conceal their nationality. South Korean intelligence reports that Russia pays North Korean soldiers, but most funds likely go to the North Korean government. A photo purporting to show a North Korean soldier with a fake Russian ID raises questions about the effectiveness of...

Yuhang Lin, a designer at Dentsu Creative in Shanghai since August 2023, is creatively influenced by his childhood love for sketching martial arts scenes and Chinese novels. His innovative project in London involved redesigning the Tube's floor as a virtual reality football pitch, promoting respectful behavior. Lin admires the alternate reality game campaign for The Dark Knight and is inspired by Kobe Bryant’s work ethic. His dream dinner guest is Elon Musk, and as a...

Hong Kong's six giant pandas have been transformed into tour guides in the Tourism Board's new promotional video, aimed at encouraging locals to invite friends to explore the city's sights. The video features cartoon versions of the pandas as they engage in various Hong Kong experiences such as dining at cha chaan teng and visiting museums. The release of the video coincided with authorities announcing the highest non-mainland Chinese visitor numbers in November since the...

South Korea's Ministry of Trade, Industry, and Energy awarded 1,886MW of offshore wind capacity to five projects in the latest auction, including Equinor's 750MW Firefly floating wind project. The projects also include fixed-bottom projects by Vena Energy, Daehan Green Power, and Jeonnam, with 20-year fixed tariff power purchase agreements. The auction exceeded the set capacity targets for both fixed-bottom and floating offshore wind projects, showcasing the country's commitment to renewable energy development. Full Article

The exponential growth of digital services in the region has led to increased data sharing across industries, supported by advancements in machine learning, IoT, and AI. Singapore's data protection laws and the launch of the PET Sandbox by IMDA and PDPC aim to promote secure data sharing. Aboitiz Group's Parlay platform facilitates data exchange while prioritizing data privacy, allowing organizations to develop high-value DSAI solutions and explore new possibilities through cross-industry collaboration. Full Article