Recent data show a decline in Canadian travel to the U.S. due to factors like a trade war and a weak Canadian dollar. In response, U.S. destinations are launching initiatives to attract Canadians, such as California’s “California Loves Canada” ad campaign celebrating Canadian contributions to the state. Maine is also welcoming Canadians with bilingual signs at border crossings, while New York offers cross-border specials and promotions. These efforts aim to reverse the trend and encourage Canadian tourism.
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