Māori mum Nicole Retter’s app PAM tops Tinder, Hinge in New Zealand app lifestyle rankings

A personal assistant app called PAM, developed by Māori mother Nicole Retter, has surged to No. 2 in New Zealand’s Apple Store Lifestyle rankings, surpassing popular dating apps like Tinder and Hinge. Launched in February, the app was inspired by Retter’s struggle to manage family logistics after Covid, highlighting the need for tools to organize busy home lives.

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