European and UK companies are disclosing the adverse effects of the US trade war, highlighting diminished consumer confidence, supply chain threats, and tariff uncertainty. Major firms like Nestlé, Unilever, and Mercedes-Benz have reported challenges since President Trump’s tariff announcements, with a significant rise in tariff mentions during earnings calls. Executives emphasize the need for clarity on trade policies to enable strategic planning, while ongoing negotiations between the EU and US remain stagnant, leaving many companies hesitant to make long-term forecasts or investment decisions.
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