European and UK companies are disclosing the adverse effects of the US trade war, highlighting diminished consumer confidence, supply chain threats, and tariff uncertainty. Major firms like Nestlé, Unilever, and Mercedes-Benz have reported challenges since President Trump’s tariff announcements, with a significant rise in tariff mentions during earnings calls. Executives emphasize the need for clarity on trade policies to enable strategic planning, while ongoing negotiations between the EU and US remain stagnant, leaving many companies hesitant to make long-term forecasts or investment decisions.
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Brussels should not be shocked by Trump being Trump
US President Trump's tariff threats have tested the EU's trade policy capabilities, revealing both successes, like a political agreement with Indonesia, and failures in its approach to negotiations with the US. The EU's traditional methods are ineffective against Trump's unpredictable style, reflecting a deeper struggle within its institutional structure and reliance on the automotive industry. Explain It To Me Like I'm 5: The article talks about how the EU is struggling to handle trade talks...
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