Soo Hee Yang, a Chief Creative Officer at Publicis Groupe Korea, has an extensive background in the creative industry, with previous roles as Executive Creative Director and Creative Director at top agencies in Seoul. She draws inspiration from Han Kang, the Nobel Prize-winning author, and thrives under pressure, pushing herself and her team towards shared victories. Yang’s colleagues describe her as responsible, driven, and resilient, qualities that shine through in her work and her dedication to the creative process.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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