A visual designer originally from Sydney, Australia, she has lived and worked in Melbourne, Sydney, and New York. With experience in fine art galleries and graphic design, she currently works at RGA in Melbourne and has won awards for her work. Passionate about design, she created The Disorganised Manifesto project, connecting with others through shared visions for the future.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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