In 2024, StopPress interviews industry professionals to discuss the year’s highlights, challenges, and trends. Amy Frengley from Thinkerbell Aotearoa reflects on the impact of AI, the return to brand building, and the value of human creativity. She highlights the success of their Arvida campaign, overcoming challenges with persistence, and looks forward to more provocative work in 2025. Additionally, she mentions the importance of less mirroring in advertising, fewer stakeholders, and more collaboration in the industry.
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Land Girl: Centenarian’s lessons from a lifetime of farming
Jill McKenzie, a 101-year-old woman living on the Kaikōura Peninsula, reflects on her rural upbringing and experiences during World War II, including her time as a Land Girl at the Canterbury Agricultural College. Despite facing challenges and gender discrimination in the farming industry, Jill's deep connection to the land and love for outdoor work have shaped her life. Resilient and independent, she continues to cherish her memories and remain rooted in her beloved community, even...
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