In 2024, StopPress interviews industry professionals to discuss the year’s highlights, challenges, and trends. Amy Frengley from Thinkerbell Aotearoa reflects on the impact of AI, the return to brand building, and the value of human creativity. She highlights the success of their Arvida campaign, overcoming challenges with persistence, and looks forward to more provocative work in 2025. Additionally, she mentions the importance of less mirroring in advertising, fewer stakeholders, and more collaboration in the industry.
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Heavy rain warnings: Spring Creek residents have ‘nothing to be concerned about’
Heavy rain in the Marlborough region prompted precautionary evacuations in Spring Creek last year, with the Marlborough District Council now expecting more rain but not at a level requiring evacuations. MetService issued orange heavy rain warnings for several districts as a low pressure system moves in, with a precautionary evacuation trigger level of 4000 cumecs for Spring Creek due to compromised stopbanks along the Wairau River. Despite the forecasted rain, current models suggest no major...
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