An app called 2wai, co-founded by former Disney star Calum Worthy, allows users to create interactive 3D avatars of deceased loved ones for continued interaction. A controversial advertisement features a woman using the app to have her deceased mother tell bedtime stories to her child, sparking intense backlash on social media for being exploitative and dehumanizing. Critics accuse the app of profiting from grief and question the ethical implications of such technology. Despite its claims of creating lifelike avatars from minimal footage, the company has not disclosed how the process works.
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