Big brands are increasingly using terms like “climate-controlled” sausages, “recycled” trousers, and “sustainable” airline tickets to appeal to environmentally conscious consumers. However, many of these companies are facing legal challenges for failing to live up to their climate promises.
According to researchers at the Grantham Research Institute on Climate Change and the Environment, there has been a significant increase in cases of “climate-washing” where companies are being accused of misleading customers about their environmental commitments. The number of cases challenging the accuracy of corporate climate pledges has more than doubled between 2020 and 2022.
This trend is evident in various countries, such as Denmark, where a court ruled against Danish Crown for labeling its pork as “climate-controlled.” Similarly, in Britain, the Competition and Markets Authority found fast-fashion brands guilty of misleading consumers with vague claims of products being “recycled.”
Legal actions against companies for greenwashing are becoming more common, with campaigns utilizing national and international laws to combat climate change. Lawsuits have been filed against governments and private entities for failing to uphold environmental responsibilities, resulting in some successful cases.
Companies are feeling the pressure to meet consumer demands for eco-friendly products, as sales of sustainable goods are on the rise. This market opportunity has prompted businesses to make authentic claims about their sustainable practices to attract environmentally conscious consumers.
While lawsuits can hold companies accountable for their environmental impact, they may also discourage companies from promoting their emission reduction efforts. The risk of facing legal challenges often leads companies to downplay their sustainability initiatives to avoid scrutiny.
Despite the legal battles, companies like JBS are committed to reducing their environmental footprint while meeting consumer needs. Airlines and energy companies are also facing scrutiny for their greenwashing practices, with lawsuits challenging their misleading climate claims.
