Kenya’s President William Ruto is known by numerous nicknames that reflect both affection and mockery, such as “Hustler” and “Deputy Jesus.” While these names initially bolstered his image as a relatable leader, they have evolved into more critical labels like “Zakayo,” highlighting perceived betrayals of the public trust, particularly regarding unpopular tax increases. Despite the backlash, government officials assert that these nicknames merely illustrate public sentiment towards Ruto, who continues to push for economic reforms amidst rising discontent.