to a minimum.
In 2024, Marketing Manager Tom Horton reflects on his favorite memories at Phantom Billstickers, including custom campaigns like Auckland FC and Lord of the Rings. He emphasizes the importance of street posters and larger-than-life activations in the digital age, highlighting the unique impact they have on audiences. Despite dabbling in AI and facing challenges in educating the market on street poster advertising, Horton finds motivation in surfing and the creative energy of his office environment.
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