A hidden camera investigation by CBC’s Marketplace has exposed Ontario car dealerships adding undisclosed costs to advertised prices, violating regulations that require all fees (except HST and licensing) to be included in ads. The investigation found that six out of 15 dealerships charged more than advertised, with some showing pricier vehicle versions in their ads. Complaints also arose regarding mandatory add-ons, leading to consumer frustrations. Advocacy groups warn that deceptive practices in car advertising have become increasingly sophisticated.






