Dave Lawson, a Canadian frustrated by “maple washing,” criticizes grocery products that falsely market themselves as Canadian while being American imports. He highlights examples like Betty Crockerβs cookie mix and Habitant pea soup, which, despite patriotic packaging, are made in the USA. Marketplace investigations reveal that such misleading labels can confuse shoppers about product origins. Companies like General Mills and Campbell’s have defended their marketing, but concerns about authenticity remain prevalent among consumers.
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