Found on celebrity bags and in viral videos: The toy fashionistas are loving

YouTuber James expressed pure joy while unboxing a rare, limited edition Labubu toy, a brown plush monster described by collectors as “cute,” “ugly,” and “creepy.” Designed by Kasing Lung and sold by Pop Mart, Labubus are furry, snaggletoothed gremlins that often sell out quickly and are typically sold in blind boxes, adding to their appeal. Their recent popularity is attributed to factors like celebrity endorsements, social media unboxing videos, and a sense of nostalgia.