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Summary
Mars has ceased the use of titanium dioxide in its US Skittles, following the ingredient’s ban in the EU due to health concerns. This decision aligns with a broader trend of scrutiny over processed foods and comes amid changing consumer preferences, as Mars previously pledged to eliminate artificial colors. While the company asserts that its products meet safety standards, it has not clarified if this change will affect Skittles sold outside the US or if consumers will notice a difference.
