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British Airways is revamping its loyalty programme, The British Airways Club, to change how customers earn Tier Points, now based on flight costs and additional spending, effective from April 1, 2025. While the new system benefits high spenders and package holiday bookers, it may disadvantage those seeking perks like free lounge access. The rebranding includes new ways to earn Tier Points, with threshold changes and milestone benefits, but some critics argue that leisure and small business travelers may find it challenging to reach higher tiers under the updated system.
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