out of the summary.
The latest analysis from WARC reveals that brand safety is the primary concern for programmatic advertisers, as they aim to ensure their ads are not displayed next to inappropriate content. This issue has become increasingly important due to the rise of fake news and misinformation online, prompting advertisers to prioritize brand safety measures in their campaigns. Advertisers are focusing on implementing stricter controls and monitoring tools to safeguard their brand reputation in the digital advertising landscape.
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