David Pogue’s new book, “Apple: The First 50 Years,” set for release on March 10, explores Apple’s transformation over its first half-century, focusing on Steve Jobs’ return in 1997 during a tumultuous period for the company. Pogue details how Jobs simplified Apple’s product line and restructured the organization, while also launching the iconic “Think Different” ad campaign that celebrated creativity and innovation. The book provides insight into the challenges and strategies that shaped Apple’s resurgence.
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