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During Disney’s Q4 earnings call, Bob Iger announced plans to integrate AI into Disney+, enabling users to create their own AI-generated content. The company aims to enhance storytelling and user engagement while protecting its intellectual property, particularly its beloved franchises. Major upgrades to Disney+ are also on the horizon, including game-like features and short-form user-generated content. Disney reported an increase of 3.8 million new subscribers and plans to invest significantly more in content by 2026, signaling a commitment to interactive entertainment.
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