BMW’s net profit for 2024 dropped by 36.9% to 7.68 billion euros, citing subdued demand in the Chinese market. The company expects a lower earnings margin of 5% to 7% in 2025 due to tariffs impacting earnings and a challenging competitive environment. BMW’s chief financial officer noted that added tariffs on U.S. imports would decrease autos earnings margin by one percentage point, with ongoing challenges in China and supply chain support measures as headwinds for the year ahead.
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