Bluebird’s latest campaign is inspired by the pebbling rituals of Adélie penguins, with the brand reimagining this gesture to celebrate Kiwis sharing their favorite snack. The campaign includes a 30″ film featuring penguins and a human couple emulating the act of ‘pebbling’ with Bluebird chips, supported by digital media and social channels. Special agency led the creative production, highlighting the brand’s long history of sharing joy and marking their first campaign for Bluebird after winning PepsiCo’s snacking category.
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Super Rugby Pacific: Jono Gibbes confirmed as Chiefs coach, replacing Clayton McMillan
The Chiefs have appointed assistant coach Jono Gibbes as head coach for the 2026 Super Rugby Pacific season, succeeding Clayton McMillan, who is moving to Leinster. Gibbes, who has extensive coaching experience and previously played for the Chiefs, aims to lead the team to a championship after McMillan's four finals losses in five years. Explain It To Me Like I'm 5: The Chiefs rugby team has a new coach named Jono Gibbes, who is excited...
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