Bluebird shares the love with campaign inspired by penguin pebbling ritual

Bluebird’s latest campaign is inspired by the pebbling rituals of Adélie penguins, with the brand reimagining this gesture to celebrate Kiwis sharing their favorite snack. The campaign includes a 30″ film featuring penguins and a human couple emulating the act of ‘pebbling’ with Bluebird chips, supported by digital media and social channels. Special agency led the creative production, highlighting the brand’s long history of sharing joy and marking their first campaign for Bluebird after winning PepsiCo’s snacking category.

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