Summary
Beer maker Blue Moon and personal care brand eos have collaborated to launch a Valencia Orange Lip Balm, aimed at enhancing the flavor of Blue Moon’s citrusy beer. Available exclusively on their websites for $4.99, the balm features a round eos-style shell adorned with a Blue Moon label, and while it contains no alcohol, it is marketed to an audience aged 21 and over. Courtney Benedict, VP of marketing at Molson Coors (Blue Moon’s parent company), expressed that this unique partnership offers fans a new way to enjoy the iconic flavor.
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