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In the safari industry, Black-owned businesses are scarce, making up only 15% of safari companies despite its multi-billion-dollar success. Entrepreneurs like Vimbai Masiyiwa and Beks Ndlovu are leading the way in empowering local communities and promoting wildlife conservation through their companies, Batoka Africa and African Bush Camps. These businesses prioritize providing employment opportunities, investing in African talent, and reshaping safaris to benefit local people and highlight African-led conservation and travel experiences.
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