Singapore-based Chocolate Finance, launched in 2024 to disrupt traditional banking for Gen Z, is facing backlash after freezing withdrawals, capping spending, and blocking top-ups, leading to negative sentiment online. The crisis stemmed from a partnership with HeyMax rewards platform and a promotion offering air miles, which was abruptly halted due to unsustainable bill payments, triggering customer withdrawals and criticism. PR experts criticized the handling of the crisis, highlighting the need for preparedness, quick response, and customer trust retention strategies. Despite the turmoil, some investors have voiced confidence in the startup, while customers question their return.
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