Maz Farrelly, a renowned TV producer behind hit shows like The X Factor and Big Brother, emphasized the cost of dull content at a breakfast talk. With 8 billion views under her belt, Farrelly stressed the importance of engaging and captivating content to avoid wasting money. Speaking to a packed room at dentsu, Farrelly’s message resonated with the audience over coffee and sausage rolls.
Full Article
NZ road lobby’s tobacco industry-like tactics exposed in study
A University of Otago study found that New Zealand's "road lobby" uses tactics similar to the tobacco industry to obstruct transport policies favoring walking and cycling. The study analyzed submissions from various trade associations advocating for road-based transport policies, deflecting responsibility for emissions reduction onto individuals and resisting shifts towards active and public transport. These strategies were likened to those used by harmful industries to resist policies they oppose, hindering progress towards more sustainable and...
Read more