Be like Rick Astley (and other sticky advice from reality TV queen Maz Farrelly)

Maz Farrelly, a renowned TV producer behind hit shows like The X Factor and Big Brother, emphasized the cost of dull content at a breakfast talk. With 8 billion views under her belt, Farrelly stressed the importance of engaging and captivating content to avoid wasting money. Speaking to a packed room at dentsu, Farrelly’s message resonated with the audience over coffee and sausage rolls.

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